Pitti Palace and the origin of modern Italian fashion

(12 reviews)
piazza Pitti, Florence, Italy
40 mins

About the tour

Purchased in 1550 from the Pitti family, the Palace was chosen by Grand Duke Cosimo I and his wife Eleanor of Toledo as the new residence, and it soon became the new symbol of the Medici’s power over Florence and Tuscany. It also housed the Court of other two dynasties: the House of Habsburg-Lorraine (which succeeded the Medici from 1737) and the Kings of Italy from the House of Savoy. Nonetheless the palace still bears the name of its first owner, the Florentine banker Luca Pitti that in the mid-1400s started its construction at the foot of the Boboli hill beyond the Arno River. We'll explore this district known as Oltrarno, a kind of Florence's Rive Gauche, filled with artisans' workshops, antique and vintage shops as well as trendy bistrots and cafés ... this is where most locals love to hang out, a more authentic Florence. Crossing the Arno river we will get to Via Tornabuoni, the fanciest street in town where most fashion designers are present. And we will discover some of the most successful Italian fashion stories like Gucci, Salvatore Ferragamo and Emilio Pucci started right in Florence. Today the Palace is divided into four museums: the Treasury of the Grand Dukes on the ground floor, the Palatine Gallery and the Imperial and Royal Apartments on the first floor, the Gallery of Modern Art and the Museum of Costume and Fashion on the second floor.

Meet your local guide


Born and bred in Tuscany, like the majority of the locals she is very blunt! After working in tourism for several years she found her true vocation in being a tour guide, she often says "it's the only job that I could do for 18 years or more" She is very energetic and curious, loves meeting and interacting with different people as well as travelling the world. She has a very strong voice as she sang during her high school years and that's when the passion for opera started. Still there is something she can't resist too ... sweets and particularly gelato, something she would enjoy with her guests after a tour!

Eli has been guiding since Jul 2002

What to expect

Get ready for something special. We're travelling to Florence with no passport, no plane ticket and no luggage. And yet you'll experience all the sights, sounds and stories with just your laptop, favorite snack and amazing guide.

The tour will last about 40 mins and will be live-streamed by your guide directly from Florence. Forget about slideshows or pre-recorded videos, this is a live broadcast and anything can happen!

While on the tour you’ll be able to see a full screen video of your guide and their surroundings, interact with them and other travellers through the live chat, see where you are in the world on a map and show your appreciation with a tip.

Why are they tip-supported?

We are running these tours on a tip-supported basis to make them as accessible as possible. They are free to book and join, but you have the option to tip the guide during the tour.

Leaving a tip will help support the guides and allow us to offer tours in more places around the world. If you aren't able to leave a tip, then it would be great if you can share the tour with friends and family to spread the word.

See a tour in action

How to join

Reserve your spot by selecting a time to book. Once done, you’ll be able to see your reservations on your Trips page and we’ll send you an email confirmation with a link to join the tour.

For the best viewing experience, please join on a computer using Google Chrome.

Reviews from travellers

Geraldine J.

22 February 2021

A great tour guide!

Evelyn M.

22 February 2021

Problem with sound at start and too much time spent outside Pitti with similar views of palace. Much better when walking around streets nearby and interesting snippets of info.

Britt-Marie H.

22 February 2021

Eli was very good. She knew what she was talking about. And she showed Florence and not so much of herself during the session. My screen picture was blurred much of the time and the technical help took too long too answer my questions. They did apologized at the end, but that did not help me during the first half of the session.

Phil D.

22 February 2021

Eli is very professional, friendly and amusing. She always does good tours.

Debbie P.

22 February 2021

I am giving a 5 star rating because Eli is an excellent tour guide. I was however disappointed that we could only see the exterior front wall of the Pitti Palace. I thought we would have been able to go on the grounds as well.

Tour dates and times

More tours for you

There are no tours to show

Let us know you agree to cookies

We use cookies to give you the best online experience. Please let us know if you agree to all of these cookies.